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Posts tagged - ZDNet

Wednesday, March 3, 2010

Evil Memes: Toby Weir-Jones Guest Blogs for Jennifer Leggio’s ‘Social Business’

By Toby Weir-Jones, Vice President Product Management, Managed Security Solutions Group, T Global Services

Internet memes are harmless, right?  Fun little things that make you giggle, right?  According to Toby Weir-Jones these innocent memes have a much darker side.  Today, as part of Jennifer Leggio’s RSA week guest blogger series, Toby explores the security implications of a business’s decision to enter the social media space as well as suggesting some social media-security best practices for those who have taken the plunge.

To read Toby’s post click below:

 

A few years ago, in 2006 – ancient history in social media – various researchers proposed methodologies to study how quickly a meme can spread.  Some tried to characterize based on qualitative attributes of the meme itself, such as how funny it was, or how socially relevant, while others avoided those grey areas and focused instead on the quantitative attributes of network owners who posted links or tracked referral URLs.  In both cases, the general conclusions were fairly predictable:  given a good story, it can go viral and appear everywhere within hours . . .