By Ben Rothke, Senior Security Consultant, BT Global Services, CISSP CISA
This Wednesday, I will be giving a presentation at Interop New York on “Social Networks and Security – Can You Have Both?”
The premise is that social networks simultaneously offer huge business benefits and unheard of security risks. With that, how then can enterprises effectively use social networks while not putting their security and data at risk?
In my presentation, I will detail the significant security and privacy risks that social networks create, and will also provide detailed guidance on ways organizations and individuals can use social networks in a safe and secure manner.
While social networks do introduce significant security risks, companies must recognize these risks and take a formal approach to deal with them.
The bottom line is that social networks and security are compatible. But this is true only as long as social network security is part of a corporate information security program. As part of this, it is crucial to ensure that end users are aware of the risks and their associated responsibilities.
Security awareness is an essential component of an information security program. But when social networks are involved, it is even more of an imperative because significant risks are tied to the behavior of staff when they are using social networks.
However, organizations should not shun social media for fear of bad end-user behavior. Rather, they should anticipate it and formulate a multilevel approach to security policies for effective governance.
So what do you tell your end users? First off, when it comes to social networking in the corporate environment, let staff know that they should curb their enthusiasm.
The creation of clear and concise social media guidelines is important, and you need to ensure that staff members are aware of — and are compliant with — those guidelines. If nothing else, let them know that Facebook is viral and addictive and that they should not waste their workday on it.
At the corporate level, without clear guidelines, breaches are inevitable. So make sure your guidelines cover the entire gamut of social networks; including blogs, wikis, virtual worlds, social media, and more.
Some organizations think the way to deal with social media is to totally block it within the corporate environments. But that is for the most part no longer an option. As Natalie Petouhoff of Forrester Research astutely observed – “Social media isn’t a choice anymore – it’s a business transformation tool.” The safe enablement of social media is possible, so make sure you take the time and effort necessary to ensure that.

